HSBC & golfApril 30, 2010
Who is HSBC?
We are the world's local bank. Headquartered in London, HSBC is one of the largest banking and financial services organisations in the world. HSBC's international network comprises around 8,500 offices in 86 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With listings on the London, Hong Kong, New York, Paris and Bermuda stock exchanges, shares in HSBC Holdings plc are held by around 220,000 shareholders in 119 countries and territories.
The shares are traded on the New York Stock Exchange in the form of American Depositary Receipts. Through an international network linked by advanced technology, including a rapidly growing e-commerce capability, HSBC provides a comprehensive range of financial services: personal financial services; commercial banking; corporate, investment banking and markets; private banking; and other activities.
Business principles and values
The HSBC corporate character defines the values and principles inherent in all our everyday dealings.
The HSBC Group has an international pedigree which is unique. Many of its principal companies opened for business over a century ago and they have a history which is rich in variety and achievement. The HSBC Group is named after its founding member, The Hongkong and Shanghai Banking Corporation Limited, which was established in 1865 to finance the growing trade between China and Europe.
HSBC: "Champions of Golf Worldwide"
HSBC pride themselves in being long-term holistic sponsors of golf with junior, amateur and professional programmes in over 25 countries.
World-Class Events and Global fields
World Golf Championships-HSBC Champions
HSBC has spearheaded the arrival of world class golf events in Asia. The WGC-HSBC Champions in China and its sister tournament, the HSBC Women's Champions in Singapore, have both become global golf brands, assisted by HSBC's presence and insight in the region. We remain committed to the success of these events and to championing golf throughout Asia.
Created in November 2005, the HSBC Champions was established to pull in the world's best male golfers to compete in an elite event that forms the bedrock of HSBC's global golf program. In 2009 the event was granted World Golf Championship (WGC); reflecting the growing reputation of our flagship golf tournament. With this WGC status we are also afforded rights and hospitality at the remaining WGC events in the USA.
In addition to our commitment to the professional game, HSBC has a longer-term goal to build a legacy by sponsoring youth development and grassroots programs around the world.
In China, the HSBC-sponsored China National Junior Team, the HSBC China Junior Open and the HSBC National Junior Golf Championship (a year-long series of tournaments designed to give China's elite junior golfers the competitive platform they need to develop their game) have created a framework around which the sport can evolve.
HSBC Women's Champions
Inaugurated in 2008, the HSBC Women's Champions attracts the best of the best in women's golf. Now in its fifth year, this event is often described as ‘Asia's Major’ in women's golf. Players qualify by winning tournaments on the LPGA Tour or finishing the year in the Top 20 on the Rolex Women's World Golf Rankings.
The HSBC Women's Champions provides us with an opportunity to host our best corporate and private customers in a country where we have a long and distinguished heritage.
In Singapore, HSBC Youth Golf Challenge tournaments are played throughout the year, involving thousands of children of all levels. It gives them the opportunity to learn and to compete in a sport that will equip them with skills for life, regardless of whether or not they choose ultimately to pursue a professional golfing career.
Abu Dhabi HSBC Golf Championship
Teeing off in 2006 and quickly becoming established as a favorite event for players and spectators alike, the Abu Dhabi HSBC Golf Championship is now one of the biggest events on the PGA European Tour, regularly attracting some of golf's most famous names.
HSBC began its five-year joint-title sponsorship in 2011. The 2012 competition boasted the strongest field ever to compete in the Middle East, with England's Robert Rock clinching an unlikely National Course victory.
Participants included the world's top four players, six of the world's top ten, three current holders of Major titles and 14-time Major winner Tiger Woods, making his Abu Dhabi debut.
The Open Championship – Patron
HSBC is a Patron of The Open Championship, one of the world's preeminent golf tournaments and one of the four golfing Majors.
Our partnership with The Royal & Ancient forms the centerpiece of HSBC’s global golf portfolio. Based in St Andrews, The R&A is golf's governing body (excluding the USA and Mexico) and the organizer of The Open Championship. The R&A acts on behalf of over 30 million golfers in 126 countries, with the consent of 141 organizations from the amateur and professional game.
In conjunction with The R&A, HSBC has partnered with The Golf Foundation in the UK to sponsor the HSBC Golf Roots program. This is now the largest and most successful junior golf development project in the British Isles. It targets potential players in urban and inner city areas and uses golf as a basis to foster ‘Skills for Life’, such as honesty and respect. The Golf Foundation is a registered charity that aims to make it possible for all children and young people to access the sport regardless of their background or circumstance. It aims to reach one million children per year through the program.
The HSBC UK Champions
HSBC UK Champions brings together the winners of both the Business Golf Network and the Premier Golf Network regional qualifying events in a final which takes place at an Open Championship course in a 2 day event.
The Golf World HSBC Champions of Champions
This event brings together club champions from all over Britain, with qualifying events all over the UK and culminates in the grand final at an Open Championship course.
Singapore -- HSBC Youth Golfers
Operating in 18 Singapore schools, "HSBC Youth Golfers" has introduced hundreds of children to the sport with a programme that includes coaching and competitions HSBC Youth Golfers Excellence Programme takes the cream of the players and provides them with top-quality coaching and access to golf courses as well as physical and psychological training.
HSBC China Junior Golf Programme
This is structured on a wide geographical scale.
It is designed to allow monitoring of the emerging talent and to ensure that they are exposed to quality information and training.
The programme includes:
- HSBC National Junior Golf Championship (a year-long series of elite youth competitions)
- HSBC National Junior Open
- HSBC Junior Ranking System
- HSBC Junior Golf Camps (summer and winter golf vacations designed to bring together China's most promising youngsters for intensive periods of elite-level training)