Cadillac gives fans variety of ways to connect

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March 01, 2013

By PGA TOUR staff

DORAL, Fla. -- With the World Golf Championships-Cadillac Championship set to return to Trump Doral on March 6-10, the excitement is building as the annual event quickly approaches. This year, Cadillac will enhance the fan experience with a variety of interactive stations and events to make the tournament even more exciting for spectators.

The Cadillac Performance Center: An interactive area located adjacent to the first tee that provides attendees a chance to improve their golf game. It consists of four stations and will be V-Series performance themed this year with the official Cadillac Race Car on display along with racecar simulators. The four areas include:

The Hole-in-One Competition: During all four days of the tournament, attendees can take a virtual shot at a par 3 on the Blue Monster with our AboutGolf simulators.  Guests will have a chance to 'compete' virtually on the same hole where PGA TOUR pros are trying to win a Cadillac.  At the end of each day, the five attendees closest to the hole will come back and take one shot at making a hole-in-one to win a 2013 ATS Sport Sedan.

The Cadillac V1 Golf Swing Analysis: Guests can take a few shots into the Cadillac hitting cage.  Each swing will be analyzed by a PGA professional and the analysis will be emailed to attendees post-event

Bridgestone Ball Fitting: Getting fit for the right equipment can help your game dramatically. Come meet with professionals who can assist in making sure you are playing the proper equipment for your swing and your game (although then you won’t have any excuse for the duck hook!).

Zenio Putting Analysis: Get a state-of-the-art putting analysis and lesson from trained Zenio professionals

In addition to the Cadillac Performance Center the event will also provide fans with a new and refreshed display Innovation Display area (Cadillac Experience). The Cadillac Experience is an interactive product area located between the 18th tee and first green that allows fans to get an up close view of the latest Cadillacs.

Consumers entering the area have the following opportunities:

-- Brief walk-around tours of the XTS, ATS and CTS-V Coupe
-- Cadillac Championship branded Sirius XM Radios -- Fans can listen to the broadcast while on-site in both English and Spanish. This helps avoid missing any action on the course.
-- Wristband providing exclusive access to viewing areas at the 17th green

"Enhancing the fan experience is a priority for Cadillac," says Steve Haener, Cadillac's national sales promotion manager. "We're always looking to offer Cadillac Championship spectators different ways to interact with our newest cars like the ATS and XTS, while uncovering opportunities to make their tournament experience a special one."

The World Golf Championships-Cadillac Championship at Trump Doral on March 6-10 will host a collection of the best golfers from across the globe in one of the strongest fields of the year. The TRUMP HOTEL COLLECTION purchased Miami's iconic Doral Golf Resort & Spa in June 2012 and will be facilitating a $200 million renovation to restore Doral to its former grandeur. Trump Doral has been host of the PGA TOUR for more than 50 years. Fans are reminded that each year, youth 18 and younger are admitted free of charge to the Cadillac Championship when accompanied by a ticketed adult.  For more ticket and tournament information, visit www.worldgolfchampionships.com or call 888-401-8000.

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